PRNewswire
Mumbai (Maharashtra) [India], January 9: Hettich, a leading manufacturer of innovative furniture fittings, built-in appliances, and door hardware solutions, has achieved outstanding results through a recent advertising campaign on Quora. The campaign aimed to enhance brand awareness and engagement among homeowners, interior designers/architects, and OEMs/builders, by showcasing Hettich’s cutting-edge products in a unique and compelling way.
Hettich’s campaign leveraged Quora’s targeted advertising solutions to reach specific demographics interested in home improvement and design. By focusing on audiences actively seeking quality and innovative solutions, the campaign effectively resonated with potential customers.
The Hettich campaign resulted in impressive metrics, including a view-through rate of 44.55% and 18,598 clicks from over 1 million views. With 2,357,070 impressions, Hettich significantly expanded its reach, fostering awareness and interest in its furniture fittings, built-in appliances, and door hardware.
Hettich crafted visually stunning and emotionally engaging content that spotlighted the unique features of its products through captivating storytelling and immersive video formats. The campaign vividly illustrated the transformative power of Hettich’s innovative solutions, seamlessly turning everyday moments into extraordinary experiences within living spaces. “We believe in the magic of storytelling to break through the advertising clutter,” said Aditya Jalgaonkar,AGM-Marketing, Hettich India. “This campaign reflects our commitment to creating meaningful, high-quality content that connects with our audience in a profound way.”
“At Quora, we are dedicated to helping brands tell their stories effectively and meaningfully,” said Gurmit Singh, General Manager at Quora APAC and MEA. “Hettich’s campaign is a perfect example of how targeted advertising can drive engagement and connect brands with their audiences. We’re thrilled to see the impact of our platform on Hettich’s marketing efforts.”
The success of Hettich’s campaign showcases the effectiveness of utilizing Quora’s targeted advertising capabilities. This partnership illustrates how brands can engage potential customers and create lasting connections through innovative marketing strategies.
About Quora
Quora is a platform that has 100 million monthly unique visitors in India, where people come to share knowledge and insights. By connecting brands with engaged audiences through targeted advertising, Quora helps businesses tell their stories effectively and meaningfully.
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