ATK
New Delhi [India], December 3: In a celebration of culture, craftsmanship, and contemporary elegance, Mashroo launched its highly anticipated Marrakesh Collection, a line that masterfully bridges the East and West. With a name that pays homage to Marrakesh–known as the “melting pot” where the Mashreq (East) meets the Maghreb (West)–this collection captures the essence of modern modest wear infused with timeless global influences.
The Marrakesh Collection is a testament to Mashroo’s commitment to redefining modest fashion. Featuring a curated selection of abayas and co-ord sets, the collection seamlessly integrates traditional design elements with a modern aesthetic. From flowing silhouettes inspired by classic abayas to structured co-ord sets reminiscent of contemporary Western fashion, every piece reflects the vision of Senior Designer Shezeen Gola, who conceptualized the amalgamation of Eastern and Western influences as the core inspiration. Supporting her in this endeavor was Sana Shaikh, ensuring every detail of the collection exuded grace and refinement.
The launch event, hosted at Persia Darbar in Jogeshwari, was the perfect backdrop for unveiling this extraordinary collection. The Moroccan-inspired interiors and vibrant ambience provided an immersive setting, complementing the cultural essence of the designs. Influencers such as Mariyam Hussain, Heena Kausar Raad, Sariya Saniya, Bisma Qari, Afreen Khan, Shazia Mulla, Batul Iqbal, and Taqdees Rishal graced the occasion, adding their own charm to the celebration. Guests enjoyed a curated menu of Moroccan-themed delicacies, making the evening an unforgettable experience.
Mashroo’s in-house team, with strategic direction from Sumaiya Chorghay, flawlessly brought the event to life, ensuring every element resonated with the Marrakesh aesthetic. From the collection’s digital presence to the on-ground experience, the launch was a testament to Mashroo’s dedication to excellence.
What sets the Marrakesh Collection apart is its harmonious blend of tradition and innovation. The abayas feature intricate Moroccan-inspired detailing, while the co-ord sets boast modern tailoring, offering versatility for every occasion. With premium fabrics and impeccable craftsmanship, Mashroo once again proves why it is a global leader in modest luxury.
The Marrakesh Collection isn’t just a clothing line; it’s a celebration of cultural convergence and timeless style. Mashroo’s vision to bridge worlds has come to life in a way that’s as extraordinary as the city that inspired it.
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